Lindsay Buroker had a recent article on using Pintrest. Once again she takes something I would never have considered doing (Pintrest? For a book?) and notes that with, oh, about 30 seconds of effort you can have a presence on yet-another social media site.
And in one of those serendipitous things, another social-media savvy person I know (who works in the nonprofit sector) linked to this graphic about Pintrest's demographics and how the people on there like to spend money (especially on food, it seems).
The focus on food and the fact that the site clearly skews toward young mothers makes me a little skeptical that it's worth doing for books like mine. (Of course, if I were writing, say, women's literature with recipes, this post would be about how I'm already on Pintrest.) On the other hand, there is Buroker's (eternal, and eternally valid) case that, "I didn’t have to work very hard for those visitors." So I think I will get on there eventually.
Ah--"I didn’t have to work very hard for those visitors." Her lodestone and mine....