Kris Rusch's post

If you haven't heard, Kris Rusch has given permission for people to re-post her hacked post. Also, she thinks it might just be malware, not a targeted hacking--more on that here. Anyway, I'm going to re-post it because I think it's important; if you want to re-post it, too, she is requesting that you include the copyright notice at the end.

Here it is:

 

Welcome to one of my other websites. This one is for my mystery persona Paladin, from my Spade/Paladin short stories. She has a website in the stories, and I thought it would be cool to have the website online. It’s currently the least active of my sites, so I figured it was perfect for what I needed today.

Someone hacked my website. Ye Olde Website Guru and I are repairing the damage but it will take some time. The hacker timed the hack to coincide with the posting of my Business Rusch column. Since the hack happened 12 hours after I originally posted the column, I’m assuming that the hacker doesn’t like what I wrote, and is trying to shut me down. Aaaaah. Poor hacker. Can’t argue on logic, merits, or with words, so must use brute force to make his/her/its point. Poor thing.

Since someone didn’t want you to see this post, I figure I’d better get it up ASAP. Obviously there’s something here someone objects to–which makes it a bit more valuable than usual.

Here’s the post, which I am reloading from my word file, so that I don’t embed any malicious code here. I’m even leaving off the atrocious artwork (which we’re redesigning) just to make sure nothing got corrupted from there.

The post directs you to a few links from my website. Obviously, those are inactive at the moment. Sorry about that. I hope you get something out of this post.

I’m also shutting off comments here, just to prevent another short-term hack. Also, I don’t want to transfer them over. If you have comments, send them via e-mail and when the site comes back up, I’ll post them. Mark them “comment” in the header of the e-mail. Thanks!

The Business Rusch: Royalty Statement Update 2012

Kristine Kathryn Rusch

Over a year ago, I wrote a blog post about the fact that my e-book royalties from a couple of my traditional publishers looked wrong. Significantly wrong. After I posted that blog, dozens of writers contacted me with similar information. More disturbingly, some of these writers had evidence that their paper book royalties were also significantly wrong.

Writers contacted their writers’ organizations. Agents got the news. Everyone in the industry, it seemed, read those blogs, and many of the writers/agents/organizations vowed to do something. And some of them did.

I hoped to do an update within a few weeks after the initial post. I thought my update would come no later than summer of 2011.

I had no idea the update would take a year, and what I can tell you is—

Bupkis. Nada. Nothing. Zip. Zilch.

That doesn’t mean that nothing happened. I personally spoke to the heads of two different writers’ organizations who promised to look into this. I spoke to half a dozen attorneys active in the publishing field who were, as I mentioned in those posts, unsurprised. I spoke to a lot of agents, via e-mail and in person, and I spoke to even more writers.

The writers have kept me informed. It seems, from the information I’m still getting, that nothing has changed. The publishers that last year used a formula to calculate e-book royalties (rather than report actual sales) still use the formula to calculate e-book royalties this year.

I just got one such royalty statement in April from one of those companies and my e-book sales from them for six months were a laughable ten per novel. My worst selling e-books, with awful covers, have sold more than that. Significantly more.

To this day, writers continue to notify their writers’ organizations, and if those organizations are doing anything, no one has bothered to tell me. Not that they have to. I’m only a member of one writers’ organizations, and I know for fact that one is doing nothing.

But the heads of the organizations I spoke to haven’t kept me apprised. I see nothing in the industry news about writers’ organizations approaching/auditing/dealing with the problems with royalty statements. Sometimes these things take place behind the scenes, and I understand that. So, if your organization is taking action, please do let me know so that I can update the folks here.

The attorneys I spoke to are handling cases, but most of those cases are individual cases. An attorney represents a single writer with a complaint about royalties. Several of those cases got settled out of court. Others are still pending or are “in review.” I keep hearing noises about class actions, but so far, I haven’t seen any of them, nor has anyone notified me.

The agents disappointed me the most. Dean personally called an agent friend of ours whose agency handles two of the biggest stars in the writing firmament. That agent (having previously read my blog) promised the agency was aware of the problem and was “handling it.”

Two weeks later, I got an e-mail from a writer with that agency asking me if I knew about the new e-book addendum to all of her contracts that the agency had sent out. The agency had sent the addendum with a “sign immediately” letter. I hadn’t heard any of this. I asked to see the letter and the addendum.

This writer was disturbed that the addendum was generic. It had arrived on her desk—get this—without her name or the name of the book typed in. She was supposed to fill out the contract number, the book’s title, her name, and all that pertinent information.

I had her send me her original contracts, which she did. The addendum destroyed her excellent e-book rights in that contract, substituting better terms for the publisher. Said publisher handled both of that agency’s bright writing stars.

So I contacted other friends with that agency. They had all received the addendum. Most had just signed the addendum without comparing it to the original contract, trusting their agent who was (after all) supposed to protect them.

Wrong-o. The agency, it turned out, had made a deal with the publisher. The publisher would correct the royalties for the big names if agency sent out the addendum to every contract it had negotiated with that contract. The publisher and the agency both knew that not all writers would sign the addendum, but the publisher (and probably the agency) also knew that a good percentage of the writers would sign without reading it.

In other words, the publisher took the money it was originally paying to small fish and paid it to the big fish—with the small fish’s permission.

Yes, I’m furious about this, but not at the publisher. I’m mad at the authors who signed, but mostly, I’m mad at the agency that made this deal. This agency had a chance to make a good decision for all of its clients. Instead, it opted to make a good deal for only its big names.

Do I know for a fact that this is what happened? Yeah, I do. Can I prove it? No. Which is why I won’t tell you the name of the agency, nor the name of the bestsellers involved. (Who, I’m sure, have no idea what was done in their names.)

On a business level what the agency did makes sense. The agency pocketed millions in future commissions without costing itself a dime on the other side, since most of the writers who signed the addendum probably hadn’t earned out their advances, and probably never would.

On an ethical level it pisses me off. You’ll note that my language about agents has gotten harsher over the past year, and this single incident had something to do with it. Other incidents later added fuel to the fire, but they’re not relevant here. I’ll deal with them in a future post.

Yes, there are good agents in the world. Some work for unethical agencies. Some work for themselves. I still work with an agent who is also a lawyer, and is probably more ethical than I am.

But there are yahoos in the agenting business who make the slimy used car salesmen from 1970s films look like action heroes. But, as I said, that’s a future post.

I have a lot of information from writers, most of which is in private correspondence, none of which I can share, that leads me to believe that this particular agency isn’t the only one that used my blog on royalty statements to benefit their bestsellers and hurt their midlist writers. But again, I can’t prove it.

So I’m sad to report that nothing has changed from last year on the royalty statement front.

Except…

The reason I was so excited about the Department of Justice lawsuit against the five publishers wasn’t because of the anti-trust issues (which do exist on a variety of levels in publishing, in my opinion), but because the DOJ accountants will dig, and dig, and dig into the records of these traditional publishers, particularly one company named in the suit that’s got truly egregious business practices.

Those practices will change, if only because the DOJ’s forensic accountants will request information that the current accounting systems in most publishing houses do not track. The accounting system in all five of these houses will get overhauled, and brought into the 21st century, and that will benefit writers. It will be an accidental benefit, but it will occur.

The audits alone will unearth a lot of problems. I know that some writers were skeptical that the auditors would look for problems in the royalty statements, but all that shows is a lack of understanding of how forensic accounting works. In the weeks since the DOJ suit, I’ve contacted several accountants, including two forensic accountants, and they all agree that every pebble, every grain of sand, will be inspected because the best way to hide funds in an accounting audit is to move them to a part of the accounting system not being audited.

So when an organization like the DOJ audits, they get a blanket warrant to look at all of the accounting, not just the files in question. Yes, that’s a massive task. Yes, it will take years. But the change is gonna come.

From the outside.

Those of you in Europe might be seeing some of that change as well, since similar lawsuits are going on in Europe.

I do know that several writers from European countries, New Zealand, and Australia have written to me about similar problems in their royalty statements. The unifying factor in those statements is the companies involved. Again, you’d recognize the names because they’ve been in the news lately…dealing with lawsuits.

Ironically for me, those two blog posts benefitted me greatly. I had been struggling to get my rights back from one publisher (who is the biggest problem publisher), and the week I posted the blog, I got contacted by my former editor there, who told me that my rights would come back to me ASAP. Because, the former editor told me (as a friend), things had changed since Thursday (the day I post my blog), and I would get everything I needed.

In other words, let’s get the troublemaker out of the house now. Fine with me.

Later, I discovered some problems with a former agency. I pointed out the problems in a letter, and those problems got solved immediately. I have several friends who’ve been dealing with similar things from that agency, and they can’t even get a return e-mail. I know that the quick response I got is because of this blog.

I also know that many writers used the blog posts from last year to negotiate more accountability from their publishers for future royalties. That’s a real plus. Whether or not it happens is another matter because I noted something else in this round of royalty statements.

Actually, that’s not fair. My agent caught it first. I need to give credit where credit is due, and since so many folks believe I bash agents, let me say again that my current agent is quite good, quite sharp, and quite ethical.

My agent noticed that the royalty statements from one of my publishers were basket accounted on the statement itself. Which is odd, considering there is no clause in any of the contracts I have with that company that allows for basket accounting.

For those of you who are unfamiliar with basket accounting, this is what it means:

A writer signs a contract with Publisher A for three books. The contract is a three-book contract. One contract, three books. Got that?

Okay, a contract with a basket-accounting clause allows the publisher to put all three books in the same accounting “basket” as if the books are one entity. So let’s say that book one does poorly, book two does better, and book three blows out of the water.

If book three earns royalties, those royalties go toward paying off the advances on books one and two.

Like this:

Advance for book one: $10,000

Advance for book two: $10,000

Advance for book three: $10,000

Book one only earned back $5,000 toward its advance. Book two only earned $6,000 toward its advance.

Book three earned $12,000—paying off its advance, with a $2,000 profit.

In a standard contract without basket accounting, the writer would have received the $2,000 as a royalty payment.

But with basket accounting, the writer receives nothing. That accounting looks like this:

Advance on contract 1: $30,000

Earnings on contract 1: $23,000

Amount still owed before the advance earns out: $7,000

Instead of getting $2,000, the writer looks at the contract and realizes she still has $7,000 before earning out.

Without basket accounting, she would have to earn $5,000 to earn out Book 1, and $4,000 to earn out Book 2, but Book 3 would be paying her cold hard cash.

Got the difference?

Now, let’s go back to my royalty statement. It covered three books. All three books had three different one-book contracts, signed years apart. You can’t have basket accounting without a basket (or more than one book), but I checked to see if sneaky lawyers had inserted a clause that I missed which allowed the publisher to basket account any books with that publisher that the publisher chose.

Nope.

I got a royalty statement with all of my advances basket accounted because…well, because. The royalty statement doesn’t follow the contract(s) at all.

Accounting error? No. These books had be added separately. Accounting program error (meaning once my name was added, did the program automatically basket account)? Maybe.

But I’ve suspected for nearly three years now that this company (not one of the big traditional publishers, but a smaller [still large] company) has been having serious financial problems. The company has played all kinds of games with my checks, with payments, with fulfilling promises that cost money.

This is just another one of those problems.

My agent caught it because he reads royalty statements. He mentioned it when he forwarded the statements. I would have caught it as well because I read royalty statements. Every single one. And I compare them to the previous statement. And often, I compare them to the contract.

Is this “error” a function of the modern publishing environment? No, not like e-book royalties, which we’ll get back to in a moment. I’m sure publishers have played this kind of trick since time immemorial. Royalty statements are fascinating for what they don’t say rather than for what they say.

For example, on this particular (messed up) royalty statement, e-books are listed as one item, without any identification. The e-books should be listed separately (according to ISBN) because Amazon has its own edition, as does Apple, as does B&N. Just like publishers must track the hardcover, trade paper, and mass market editions under different ISBNs, they should track e-books the same way.

The publisher that made the “error” with my books had no identifying number, and only one line for e-books. Does that mean that this figure included all e-books, from the Amazon edition to the B&N edition to the Apple edition? Or is this publisher, which has trouble getting its books on various sites (go figure), is only tracking Amazon? From the numbers, it would seem so. Because the numbers are somewhat lower than books in the same series that I have on Amazon, but nowhere near the numbers of the books in the same series if you add in Apple and B&N.

I can’t track this because the royalty statement has given me no way to track it. I would have to run an audit on the company. I’m not sure I want to do that because it would take my time, and I’m moving forward.

That’s the dilemma for writers. Do we take on our publishers individually? Because—for the most part—our agents aren’t doing it. The big agencies, the ones who actually have the clout and the numbers to defend their clients, are doing what they can for their big clients and leaving the rest in the dust.

Writers’ organizations seem to be silent on this. And honestly, it’s tough for an organization to take on a massive audit. It’s tough financially and it’s tough politically. I know one writer who headed a writer’s organization a few decades ago. She spearheaded an audit of major publishers, and it cost her her writing career. Not many heads of organizations have the stomach for that.

As for intellectual property attorneys (or any attorney for that matter), very few handle class actions. Most handle cases individually for individual clients. I know of several writers who’ve gone to attorneys and have gotten settlements from publishers. The problem here is that these settlements only benefit one writer, who often must sign a confidentiality agreement so he can’t even talk about what benefit he got from that agreement.

One company that I know of has revamped its royalty statements. They appear to be clearer. The original novel that I have with that company isn’t selling real well as an e-book, and that makes complete sense since the e-book costs damn near $20. (Ridiculous.) The other books that I have with that company, collaborations and tie-ins, seem to be accurately reported, although I have no way to know. I do appreciate that this company has now separated out every single e-book venue into its own category (B&N, Amazon, Apple) via ISBN, and I can actually see the sales breakdown.

So that’s a positive (I think). Some of the smaller companies have accurate statements as well—or at least, statements that match or improve upon the sales figures I’m seeing on indie projects.

This is all a long answer to a very simple question: What’s happened on the royalty statement front in the past year?

A lot less than I had hoped.

So here’s what you traditionally published writers can do. Track your royalty statements. Compare them to your contracts. Make sure the companies are reporting what they should be reporting.

If you’re combining indie and traditional, like I am, make sure the numbers are in the same ballpark. Make sure your traditional Amazon numbers are around the same numbers you get for your indie titles. If they aren’t, look at one thing first: Price. I expect sales to be much lower on that ridiculous $20 e-book. If your e-books through your traditional publisher are $15 or more, then sales will be down. If the e-books from your traditional publisher are priced around $10 or less, then they should be somewhat close in sales to your indie titles. (Or, if traditional publishers are doing the promotion they claim to do, the sales should be better.)

What to do if they’re not close at all? I have no idea. I still think there’s a benefit to contacting your writers’ organizations. Maybe if the organization keeps getting reports of badly done royalty statements, someone will take action.

If you want to hire an attorney or an auditor, remember doing that will cost both time and money. If you’re a bestseller, you might want to consider it. If you’re a midlist writer, it’s probably not worth the time and effort you’ll put in.

But do yourself a favor. Read those royalty statements. If you think they’re bad, then don’t sign a new contract with that publisher. Go somewhere else with your next book.

I wish I could give you better advice. I wish the big agencies actually tried to use their clout for good instead of their own personal profits. I wish the writers’ organizations had done something.

As usual, it’s up to individual writers.

Don’t let anyone screw you. You might not be able to fight the bad accounting on past books, but make sure you don’t allow it to happen on future books.

That means that you negotiate good contracts, you make sure your royalty statements match those contracts, and you don’t sign with a company that puts out royalty statements that don’t reflect your book deal.

I’m quite happy that I walked away from the publisher I mentioned above years ago. I did so because I didn’t like the treatment I got from the financial and production side. The editor was—as editors often are—great. Everything else at the company sucked.

The royalty statement was just confirmation of a good decision for me.

I hope you make good decisions going forward.

Remember: read your royalty statements.

Good luck.

I need to thank everyone who commented, e-mailed, donated, and called because of last week’s post. When I wrote it, all I meant to do was discuss how we all go through tough times and how we, as writers, need to recognize when we’ve hit a wall. It seems I hit a nerve. I forget sometimes that most writers work in a complete vacuum, with no writer friends, no one except family, who much as they care, don’t always understand.

So if you haven’t read last week’s post, take a peek [link]. More importantly, look at the comments for great advice and some wonderful sharing. I appreciate them—and how much they expanded, added, and improved what I had to say. Thanks for that, everyone.

The donate button is below. As always, if you’ve received anything of value from this post or previous posts, please leave a tip on the way out.

Thanks!

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“The Business Rusch: “Royalty Statement Update 2012,” copyright © 2012 by Kristine Kathryn Rusch.

Oh! Oh! Oh!

If you didn't know, Kristine Kathryn Rusch's blog got hacked (don't try to go there, it tries to give you viruses). So, she's put her latest post up here. (ETA: And now that site isn't working. The post is available here and here, and if the problems keep on happening, it's going to be available a hell of a lot of other places as well. EATA: Including here.)

And it's a doozy! She's talking about royalty statements, because she's one of the folks who realized last year that her e-book royalty reporting must be hugely off (of course I can't link back to her old posts right now, but since she's selling self-published stuff as well, she's got an idea of how much she should sell, and they're saying she's only selling a fraction of that). So everybody got upset.

And guess what one agency did? (I'm going to quote at length, in case she gets hacked again):

The agents disappointed me the most. Dean personally called an agent friend of ours whose agency handles two of the biggest stars in the writing firmament. That agent (having previously read my blog) promised the agency was aware of the problem and  was “handling it.”

Two weeks later, I got an e-mail from a writer with that agency asking me if I knew about the new e-book addendum to all of her contracts that the agency had sent out. The agency had sent the addendum with a “sign immediately” letter. I hadn’t heard any of this. I asked to see the letter and the addendum.

This writer was disturbed that the addendum was generic. It had arrived on her desk—get this—without her name or the name of the book typed in. She was supposed to fill out the contract number, the book’s title, her name, and all that pertinent information.

I had her send me her original contracts, which she did. The addendum destroyed her excellent e-book rights in that contract, substituting better terms for the publisher.  Said publisher handled both of that agency’s bright writing stars.

So I contacted other friends with that agency. They had all received the addendum. Most had just signed the addendum without comparing it to the original contract, trusting their agent who was (after all) supposed to protect them.

Wrong-o. The agency, it turned out, had made a deal with the publisher. The publisher would correct the royalties for the big names if agency sent out the addendum to every contract it had negotiated with that contract. The publisher and the agency both knew that not all writers would sign the addendum, but the publisher (and probably the agency) also knew that a good percentage of the writers would sign without reading it.

In other words, the publisher took the money it was originally paying to small fish and paid it to the big fish—with the small fish’s permission.

Yes, I’m furious about this, but not at the publisher. I’m mad at the authors who signed, but mostly, I’m mad at the agency that made this deal. This agency had a chance to make a good decision for all of its clients. Instead, it opted to make a good deal for only its big names.

Just infuriating!

It's a pretty well-established fact in economics circles that agents and the people they work for don't actually have financial interests that are in perfect alignment. In publishing, that gap is more like a yawning chasm--an agency needs to protect its relationships with publishers and its bestselling authors. Everyone else (as you see!) can go take a hike--and that especially includes new and unknown writers.

Progress report (learning curve and fan art edition)

I have input the corrections up to page 198--the book is 375 pages long, so that's a good chunk, and honestly if I do any more today my eyes are going to fall out.

It is going much faster than last time because I made fewer mistakes with the layout. Art mistakes screw everything up, so they take forever to fix. I was careful about widows and didn't use chapter ornaments, so the mistakes are literally small things (like missing words) that don't ruin everything from that point forward. I also carefully checked the things I screwed up a lot on last time, like "Five-Eighths," before sending the layout to the copy editor, but then I managed to spell Gingko's name "Ginko" for about half the book, so it didn't help much. There's only so much you can do with me....

Anyway, let's hear it for progress up the learning curve--on the whole it is taking a lot less time to lay out Trust than it did Trang, in no small part because I'm doing it just one time, not two-and-a-half.

What else? I ordered the con flyers. As I suspected, four-color flyers are pricey, but I want them to look professional, so.... Eventually I should try to figure out something that looks nice but is cheap to produce.

11th Hour was really good at that sort of thing. She could come up with stuff that was striking and very detailed:

But if it was a situation where people would just be running stuff off on a copy machine, 11th Hour would do something like:

That's actually six separate little posters there. (All this is from her fan art Web site, which I'm glad to see is still being kept up.)

So I need to study those suckers and try to figure out a way to do something similar for Trang and Trust....

Are you a success? Are you a failure?

Yesterday's thing with Amanda Hocking resulted in a lot of discussion about success and failure, and what constitutes each. And I have to say, one of the things that is nice about self-publishing is that you yourself get to determine what is a success and what is a failure.

Obviously, there's a dark side to this: If you're a delusional narcissist, then you can spend an absurd amount of money, get absolutely no results, and be completely pleased by it all. (I'm not kidding: I met a woman once who, when she found out I worked in publishing, told me about this guy who had paid to have a novel ghost-written. He was up front about the fact that, no, he didn't actually write it, he had paid someone else to write it, and the book sucked. Yet he was totally proud of himself.)

Let's say that you're not crazy, and instead you're a reasonably good writer who has produced a reasonably good book. But your editor jumps ship, and your work is abandoned. Or, you sold a publisher a vampire romance, and they decide that vampire romances aren't hot any more, so they're not going to print it, but they're not going to give you your rights back. Or they go bankrupt and the rights to your work are seized as an asset. Or your book just doesn't sell a huge amount in that three-month window, so your name is mud. Or, or, or, or, or, or.

My point is, it's really easy to get pegged as a failure in traditional publishing. It can happen for any reason, or for no reason at all, and the person who was championing you at the beginning of the month can be dumping you at the end of it. That's mainly because of the lottery aspect of it all--chances are you're a losing ticket, so people are primed to ditch you and move on to someone else.

What's nice about self-publishing is that you can be a success with sales that in traditional publishing would be considered a failure. You can also be a success with a time frame that is unacceptable in traditional publishing--trust me, traditionally-published authors don't get to decide to hold off on marketing until they have more books out. In self-publishing, there are do-overs--you can fix the cover and the description and even take down the book and rewrite and put it up again under a different name if you are so inclined. There's no one else deciding when to give up on your book--that's up to you. 

Since you don't get punished for "failure," you can earn what you earn--you don't have to make X amount of money or your career is over. It's easier with self-publishing to get to the point where you can write books for a living, but if you don't, so what? I was talking to one writer who doesn't make nearly enough to earn a living, but who puts all the money earned from self-publishing into a vacation fund--voila, instant motivation! And instant success!

Progress report

So, I input the copy editor's corrections for only the first two chapters (which I put up here) because I wanted to finish that guest post. It should appear on To Read or Not To Read on May 17th. Shockingly, it's about cussing--specifically the cussing in the Trang books and why it's there. Sadly, this is a topic I've been meaning to blog about for a while....

The contractor is coming at the crack of dawn tomorrow to fix stuff on the house--hopefully I'll drink enough coffee to be appropriately wired to input corrections.

Thought processes I can respect

A few months ago, Lindsay Buroker was offered a publishing contract with an Amazon imprint, and she turned it down in favor of continuing to self publish. And I really liked her thought process, because she was very logical and methodical, giving a lot of thought to what she was doing now, how she felt about it, and whether or not she'd be able to keep doing what was working for her if she got a contract. She wasn't impulsive or irrational or all "zOMG! It's Amazon! I'll sign whatever they give me without even thinking about it!" She took a long look at her situation, she thought hard about it, and she did what was appropriate for her.

And I thought about blogging about that, but then I thought, well, everyone knows I'm favor of self-publishing, it will just look like I'm congratulating someone for making a decision I agree with, as opposed to liking the thought process behind that decision.

Today, however, PV posted something about Amanda Hocking that raised the question of whether or not Hocking was happy with her experience with a traditional publisher. And Hocking dropped by to clarify that, yes, she's quite happy.

But unlike some people who seem to think that they (and all writers) are indistinguishable from their publisher, she notes that 1. she's still making good money self-publishing, so she can tell her publisher to piss off whenever she pleases, 2. her publisher is going to treat her very well because it's going to be a public-relations disaster if they don't. It's what impressed me when she first made the decision to sign with a publisher--she's very clear-eyed (I'll make less money, but I'll reach a bigger audience; there's risk, but it's manageable) and hard-nosed (I'll still have the revenue stream from self-publishing), which is what she needs to be.

And you know, once again, I'm liking the thought process. For starters, there is one--it's not this automatic assumption that she can't write a good book without a publisher or that she needs a publisher to take care of her or that This Is Just How It Is Done and You Don't Even Need To Think About It.

Just like Buroker, Hocking took a long look at her situation, thought hard about it, and did what was appropriate for her. And even though the two of them came to completely different conclusions, I can't argue with either one, because each of them did what was right for her--and neither thinks someone else is going to take care of them.

Trust has arrived!

Trust is back from the copy editor! Huzzah!

I'm going to make the release date June--hopefully I'll get it out before then, but I figure it's better to have it out a little ahead of schedule than behind....

So, about Books-a-Million

Books-a-Million is probably going to go private. That, if you don't know, is Not A Good Sign. It doesn't necessarily mean impending bankruptcy, but it means that the company isn't of enough interest to the investing public to make it worthwhile to have it listed on a stock market.

I do think that independent bookstores can find a specialized niche (in fact, if they haven't already, they probably went under a long time ago). But the chains...not so much. Their pitch was always low prices and large selection, and Amazon just cleans their clock on that.

And does it matter? Well, watch this video about the Romantic Times conference to the very end. (I know, I'm making you look at scantily-clad male models. That is because I am a sadist!) They talk about one publisher that was making 30% of their sales from Borders when it went under. Everyone despaired, but they wound up making that money back in e-sales in one day.

I fixed it!

I don't know if you've noticed, but my domain name has never been quite properly mapped to this Web site. Everywhere you go, marysisson.com follows you, never actually changing as you move from page to page, or even when you leave the site altogether.

And I fixed it! I actually fixed a technical problem dealing with Web stuff. And in so doing, I appear to have fixed the issue of having content appear on a subdomain of the hosting company (which, as it turns out, just looks bad, it doesn't affect Google searches).

Speaking of domains and stuff, in addition to dropping prices, my Web host is now offering a free custom domain name, so yeah, things just keep getting cheaper. (I can't switch mine over and get a refund on what I paid, but if I want to use a pen name that leads here, that will be free.) I realize that, were I more Web-savvy, I could save even more money by moving to a different host (people seem to like site5), but Squarespace required zero expertise to get started, and zero expertise was what I had....

I got called wise!

Tom Simon, who wrote that hilarious history of publishing, quoted me in his blog. It's actually a comment I left at the Passive Voice (of course--well, it makes me feel better about the times I've quoted my own comments from PV).

Anyway, it's pithy, it's what I think, and it impressed Tom, so I'll quote myself again here. This was in response to someone saying that she was getting lots of contrary advice about self-publishing vs. traditional publishing and had no idea what to do.

My attitude is to look at what happens if you make the wrong choice.

If you self-publish and you do something wrong, you can fix it. If the entire self-publishing industry implodes, you still have the rights to your work, so you can still go sell it to a traditional publisher.

If you go traditional and something goes wrong, you are completely screwed. You’ve signed away your rights, you don’t have control over how your work is marketed, etc., etc. If your publisher goes under, it’s going to take a long time and a lot of legal work for you to be able to re-sell that work, assuming you ever can. Is it worth to you to take that kind of risk in return for some editing and cover art?

Barnes & Noble: Back in the game!

If you've been busy having a life or something: Microsoft has agreed to invest $300 million into Barnes & Noble's Nook unit in exchange for a 17.6 percent share. Getting a company with deep pockets as an investor will definitely help B&N with the whole running-out-of-cash problem.

And it's a deal with a lot of interesting strategy implications. It will give Microsoft a boost in its efforts to catch up in tablets. A recent investment in B&N by Jana Partners, which also has a stake in McGraw-Hill, could result in a big push into the college e-textbook market (via PV). Microsoft may focus more on generating a content platform that is device-agnostic.

You notice what's not getting talked about here? Traditional bookstores and traditional publishers. Of course the New York Times article features the CEO of B&N reassuring his good buddies in publishing that his company still really, really committed to brick-and-mortar bookstores (the closing of Borders now represents a big opportunity--funny that it didn't before) and that "Publishers are going to like this deal a lot" (because they'll have a lot of choice in the matter--HA-HA-HA-HA-HA-HA-HA-HA).

(Oh, and Mr. Prosecutor? "'These publishers are completely aligned with Barnes & Noble,' Mr. Lynch said." Clip 'n' save, clip 'n' save.....)

Anyway, my point is that he who pays the piper, calls the tunes, and the company paying the piper over at B&N is now Microsoft. It's not the publishing industry or "literary culture" or what have you--it's a tech company, one of the many tech companies that have looked at e-books and said, Oh! Digital media! I know how to do that!

It's possible that a lot of publishing people are looking at this news and saying, Whew! B&N is saved! Everything will go back to the way it was! But that's not the least bit true--B&N is going to change a lot. Even if the name is the same, the company and its business strategies are going to change a great deal. Will it matter if traditional publishers get upset? No it will not. To Microsoft, traditional publishers are just suppliers of digital media, like movie companies and even app developers are--they don't have this long, exclusive history. And Microsoft has been through the antitrust grinder before, so I doubt they'll be falling all over themselves to make a bunch of special deals to help one particular segment of their supplier population.

Self-publishing when you're broke

One of the problems when people give you perfectly sage financial advice like "pay cash for your car" is that it doesn't take into account the fact that, hello, you can't always afford it. And I don't mean that you can't afford it because you're dropping hundreds of dollars at strip clubs every weekend--I mean, you are careful with your money, but you just don't have enough coming in.

Why wouldn't you have enough money coming in? Well, gee, if you're writing a novel, you've got to make time for that somehow. And more often than not, you make time for it by not working a full-time job.

So, in the long years before I joined America's best-known secret society, the Illuminati, I looked at that sort of sage financial advice as an ideal. In an ideal world, I would pay cash for my car. Unfortunately, I lived in this world, and when the day rolled around that I really needed to buy a car, I had no cash--instead, I had a newly minted master's degree in journalism and a bunch of debt to go with it.

I borrowed money for the car, which allowed me to work my first journalism job, which won me four awards in 18 months (that editor was great), which allowed to me switch to a much better-paying journalism job. At that point, I paid cash for my car--or rather, I paid the car off early, saving a pretty penny in interest.

I didn't live in an ideal world, but I lived as close to the ideal as I could.

The problem with a traditional publishing contracts, especially these days, is that you can't make this kind of compromise--or rather, it's very hard. Both Rusch and Smith have tried to put time limits on their traditional publishing contracts so that they don't lose their rights forever and ever; both have tried to structure contracts so that the publisher is held accountable for failing to promote (or retail, or even produce) the book; neither has had any success. You can't make publishers behave in an ideal fashion.

So that leaves self-publishing, with its up-front costs. What can you do if you can't afford to hire an editor, hire a copy editor, hire a cover artist, produce a paper copy, produce an audiobook, buy ISBNs, start your own publishing house, and sell books on your Web site?

You start small.

Look at that list: How much of it do you need to do right off the bat? NONE OF IT. NONE.

A lot of that stuff is stuff you probably will want to do in the future--you know, after you've got a few books out. I am convinced that it is beneficial to have your book available in as many outlets as possible. That means I will have to buy ISBNs, produce an audiobook, start my own publishing house, and sell books on my Web site.

Have I done any of that stuff now? Dear God, no. Hell, I've hardly done any marketing, because I have only one book out, and it's the first book of a series to boot. That stuff is long-term stuff. It will happen eventually, not right now.

All you need to do to start with is to put an e-book up on an online book store, and that costs nothing. Sure, there's a little formatting to do, but it's easy.

But what about the stuff you need to produce a really great e-book? Like good copy editing? Clearly, I think it's really important! But of course, Amanda Hocking did just dandy with terrible copy editing. So, maybe you can get away with amateur copy editing, at least at the outset. I'd be as careful as I could be with that--and of course with amateur editing as well; as I've said before, you're going to have to invest something, and if it can't be money, it's going to have to be care, time, and effort.

What about amazing cover art? Like Joe Konrath has--his cover artist is really, really good! And Konrath saw an immediate boost in sales once he switched to this guy! "Sales went up 30%"! Which, um, means that Konrath was actually making money before the switch.

The point here is not to encourage writers to lazily throw up any old piece of crap. The point here is to not allow your inability to live the self-publishing ideal--you know, where every aspect of your book is at maximum perfection--to paralyze you, or to panic you into signing your work away to someone who promises to take care of you.

Start small. Scale up. It's doable.

Funny me

You know, now that it looks like the copy editor is going to have Trust back for me May 1st...there goes my motivation to work on Trials. Oops. I dunno--today was mostly spent shopping, and while I know people who think that paradise would be day after day of shopping, lying in the sun, and consuming their preferred controlled substance, the reality is that it's boring and feels like a waste of time. I don't think that's just me--there are some way-past-their-prime beach bunnies around here, and they strike me as angry and unhappy.

I also revised the flyer to include the book description--I was thinking that it wouldn't be necessary because people would go to the link and see the description there, but of course, you need to motivate them to go to the link in the first place.

One of the reviewers (who isn't really actively reviewing right now) wants me to do a guest post, so tomorrow I'll probably work on that.

Thinking more long term: I'm kind of hoping to have a draft of Trials done by the end of the summer. My summer is actually pretty truncated because half of August and part of September is spent looking after kids, and I have a big trip after that, so we'll see how that works. I'm kind of hoping I can fulfill the need to put Trials aside for a bit by immediately starting in on a draft of Tribulations. Of course, I may be completely burned out by that point, or if I finish the Trials draft right before the kids/trip marathon, I may come back raring to edit. But the thing is, I've got almost as many notes on Tribulations as I do on Trials, which makes me think I might be able to write them in tandem. We'll see.

Cussin' in the past

This is a neat article on dialog in historical novels--do you use terms that modern readers wouldn't understand because they're authentic? It's a balancing act. (Of course, you can go the other way. In my books, the Special Forces soldiers all have fairly rude nicknames, and one of them is called Ofay, which was a turn-of-the-century derogatory term for a white person (in the 1920s it was shortened to "fays")).

And at the end the authors notes that people in the past didn't curse the same way we do. It's true! I realize that "fuck" has been around forever, but if you read, say, Chaucer complaining about how much people swear, what he talks about is the horrible blaspheming--swearing on the wounds or various body parts of Christ. That's what people did.

And that was the problem I had with the cussing in Deadwood--they even called people "motherfuckers," which is an expression that did not come into common use until after World War II. I mentioned that to my dad, and he noted that when he was growing up, the older generation was remarkably fond of farm-related curse words--"jackass," "bullshit," "horseshit" (while bullshit implies nonsense, horseshit is more malicious--if you've paid for something and the store owner isn't delivering it like he's supposed to, that's horseshit, not bullshit), "chickenshit" (cowardice).

What's going on

Yesterday I had to get up at the crack of dawn and get shots for a trip I'm taking, so it was not a good day for writing, and today and tomorrow I have too much house & family stuff going on.

But the good news is: I heard from the copy editor, and she's chugging away on Trust and thinks that May 1st is totally doable. Huzzah!

No money down! Easy payments!

I realize that I am beginning to harp on this subject but: Please think long and hard before deciding against self-publishing because of up-front costs.

I'm seeing a lot of things like this:

I’ll be honest, the up-front costs of self-publishing scare me. . . . [With a publishing contract t]here isn’t an upfront cost, nor is there a payment of any kind of front. The royalties are lower. . . , but I’m not spending anything out of pocket.

Have you ever done one of those cost calculators where you plug in your credit card debt and your rate of interest, and you figure out how long it would take and how much you would pay to pay that debt back if you only ever made the easy-peasy minimum payments? And the answer is always something like "850 years" and "a kajillion dollars"? That's what's going on here.

When people don't see an upfront cost, they tend to assume there is no cost. Intellectually, they may know it exists--but it's just a lower royalty, right? It's not real money.

Except that it is. This is called "loss aversion," and it's a well-documented phenomenon--people would rather forgo future gains than give up money they already have. If I say to you, You have to cough up for an editor, a copy editor, and a cover artist, you look at that discrete dollar amount, and you say, I can't afford that. Emotionally, you are programmed to hold tightly onto what you have. You don't want to invest, and with self-publishing, you do have to invest.

But if I say to you, With a traditional publishing contract, the more successful your book becomes, the more money you will lose, that doesn't really mean anything on a gut level. It's too vague, it's an indeterminate amount of money, it's off in the future, and it's "just" lost revenue--you'll never see that money, so you'll never miss it. It will just slide painlessly away from you, just like the interest on those easy-peasy minimum credit-card payments does.

The irony is, the very things that make self-publishing painful and scary are what will save you money in the long run. You'll (hopefully) be more motivated to shop around and look to more inexpensive alternatives (do you really need custom cover art? could a stock photo do? can you recruit a good amateur editor?). And once that money is spent, that's it--if the job was done to your satisfaction, you never have to pay for it again.

Once people figure this out, that's when they start foaming at the mouth about how you should pay cash for your car and you should pay off your credit-card bills every month and you should save up for stuff before you buy it and you should never give anyone a share of your royalties. Those people are a pain, right? And one reason they're such a pain is that you know that they're right--they're the voice of experience and they used to do what you're doing until they figured out how absurdly expensive it was.

Here's one; he goes by the name Dean Wesley Smith. He writes:

If you pay for a task to be done, pay a set price. Period. There are lots of new start-up businesses that offer a menu of tasks for set prices.

But let me also say this clearly right now. If you are worried about money, spend the time to learn how to do this yourself and have no real costs. This is not rocket science.

And what did I do today?

I sent out offers for advance review copies of Trust to various reviewers. I used this list this time. I believe you have to register to access it, but I have to say, the sites looked much more professional than the ones I found last time--no odd and pathetic requests for love, affection, and [redacted] in the submission guidelines. And he won't list anyone who asks for money! Yay!

I wound up mainly just going for the places that focus on science fiction and fantasy (although with some of them it's more like science fiction and FANTASY). Not only does this mean I spend less time sending out queries, which is good because I am lazy, but I feel like science fiction is a specialized genre, so it's not actually very helpful to market to a general audience.

It took longer than I thought it would. That happens whenever I send out queries--it's amazing how long it takes, especially if you want to take care and not send out a bunch of robo-queries to people who clearly wouldn't be interested. I was kind of beating myself up about it because it meant that I didn't write more on Trials, but then I thought about it and was like, duh, Trust is coming out fairly soon (hopefully), it's totally OK to work on the launch. I don't have to be in angsty artist mode all the time....

For the person who Googled Mary Sisson + sexual harassment

I have kept the e-mails and would be happy to provide them to anyone from the EEOC or your lawyer. Don't believe anything you are promised--I was promised many things, many times, and it was all hot air. They will never change anything unless they are forced to, and it just wasn't worth it to me. Some good guidance for you is here: http://www.equalrights.org/publications/kyr/shwork.asp